Salespeople are incredible. Like Hollywood actors, whenever they open their mouths, they are putting themselves and their company on the line, taking a risk in the hope of a favorable outcome. Just like actors, even the best, most experienced salesperson can use some coaching and polishing now and then. Segnala presso:
Remember that your staff may not have the same commitment to the business that you have. Segnala presso:
David Ogilvy was one of the giants of the advertising industry. He was responsible for telling us that the only sound in a Rolls-Royce at 60 mph is the sound of the clock ticking, for example. What he told his staff was equally important-among many Ogilvy-isms, two stand out. The first is: “The consumer is [...]
Marketers have a bad habit of talking about “the consumer” as if they are one person. Consumers are in fact all different-they are a lot like people in that respect-and they are in fact us. We all resent being patronized, but many marketers do this with astonishing regularity. People discount advertising statements (in fact in [...]
Don’t be put off by the fact that nobody else is doing it. This is an advantage! Segnala presso:
Hou jou kliënte uit hardloop af met die deelnemers. ’N Ondernemer-kliënt-verhouding is soos’ n huwelik. In die begin, jy, die verkoper, trek alles uit die kas die harte (en pocketbooks) van jou kliënte te wen. Maar nou dat jy dit het, neem dit nie as vanselfsprekend aanvaar dat hulle sal bly saam met jou. Soos [...]
Avon Cosmetics entered a market that was traditionally served by large pharmacists, department stores, and hairdressers. For most women, this did not present a great problem-a shopping trip could easily include a cosmetics buying session in the local pharmacy, or a trip to the hairdresser’s could be an opportunity to stock up on lipstick and [...]
Why Online Marketing
