In many discussions of online marketing, we learned how to use the intersection of search data and business needs to identify effective Web site content strategies, as well as a little about how search engines work. How can we bring this information together into our organizations so that our content strategies are effective for search? [...]
Create Your Own Pop-Up Brand Storybook I often compare the work of creating or recreating a brand to writing a compelling book with many chapters, themes and pages-all unified to tell one story. An integrated brand story is a must these days to capture both your customers’ fleeting attention spans and their share of wallet [...]
Summary Christina Norsig, CEO of New York-based Pop-Up Insider, describes pop-up stores as, “temporary retail space used for generating sales and marketing brands; a solution to the economic challenges facing both landlords and retailers.” Pop-up stores have reignited the retail world because of several factors. These stores: 1. Create buzz and excitement. 2. Build anticipation [...]
Did you know that despite the latest Google update, that article link build marketing is still considered a solid technique to make strong link build progress in your community? Segnala presso:
Salespeople are incredible. Like Hollywood actors, whenever they open their mouths, they are putting themselves and their company on the line, taking a risk in the hope of a favorable outcome. Just like actors, even the best, most experienced salesperson can use some coaching and polishing now and then. Segnala presso:
Remember that your staff may not have the same commitment to the business that you have. Segnala presso:
David Ogilvy was one of the giants of the advertising industry. He was responsible for telling us that the only sound in a Rolls-Royce at 60 mph is the sound of the clock ticking, for example. What he told his staff was equally important-among many Ogilvy-isms, two stand out. The first is: “The consumer is [...]
Marketers have a bad habit of talking about “the consumer” as if they are one person. Consumers are in fact all different-they are a lot like people in that respect-and they are in fact us. We all resent being patronized, but many marketers do this with astonishing regularity. People discount advertising statements (in fact in [...]
Don’t be put off by the fact that nobody else is doing it. This is an advantage! Segnala presso:
Hou jou kliënte uit hardloop af met die deelnemers. ’N Ondernemer-kliënt-verhouding is soos’ n huwelik. In die begin, jy, die verkoper, trek alles uit die kas die harte (en pocketbooks) van jou kliënte te wen. Maar nou dat jy dit het, neem dit nie as vanselfsprekend aanvaar dat hulle sal bly saam met jou. Soos [...]
