When I worked at Google, I talked to thousands of business owners seeking my help and advice. To them, Google was somewhat of a black box. They knew that organic search (the unpaid result set) was impor- tant, but they had no idea how to use search data and customer acquisi- tion from organic search [...]
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There’s a special place where customers gather each day, willingly seeking businesses that can help them. They want cars. They want plumbers. They want music downloads. They want vacation rentals, lawn care products, tax advice and more. You name the product or service, this place has someone looking for it. Segnala presso:
Contents Foreword Danny Sullivan Preface 01. How Search Has Changed Your Business 02. How to Use Search Data to Improve Your Business and Product Strategy 03. How We Search 04. Building Searcher Personas: Opening the Door to the Crowd of Customers You’ve Been Keeping Out 05. How Search Engines Work 06. Implementing an Effective Search [...]
Why Online Marketing
