In many discussions of online marketing, we learned how to use the intersection of search data and business needs to identify effective Web site content strategies, as well as a little about how search engines work. How can we bring this information together into our organizations so that our content strategies are effective for search? [...]
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How Search Has Changed Your Business The Keys to an Effective Search Strategy To incorporate search into your organization: Segnala presso:
How Search Has Changed Your Business Doesn’t Google Show the Most Relevant Sites to Searchers Without My Input? I was recently talking to Wired magazine senior writer Steven Levy (pre- viously the senior technology editor for Newsweek), who’s been spending a lot of time at Google researching his book, Searching for Google.6 Levy doesn’t believe [...]
How Search Has Changed Your Business Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, over 50 percent of on- line Americans use search engines every day and over 90 percent of [...]
When I worked at Google, I talked to thousands of business owners seeking my help and advice. To them, Google was somewhat of a black box. They knew that organic search (the unpaid result set) was impor- tant, but they had no idea how to use search data and customer acquisi- tion from organic search [...]
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There’s a special place where customers gather each day, willingly seeking businesses that can help them. They want cars. They want plumbers. They want music downloads. They want vacation rentals, lawn care products, tax advice and more. You name the product or service, this place has someone looking for it. Segnala presso:
