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Social Media: Grab the Opportunity

Social media right now is like the days of the gold rush of the American Wild West. There’s so much untapped opportunity, because right now the space is inhabited primarily by individuals. Companies are only now realizing the opportunity to connect with customers, and the ones to get there first are grabbing the gold. Social [...]

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January 29th, 2012 | Posted in Marketing | No Comments

Social Media: Word of Mouth: Far Reaching and Fast

You may have heard that the most successful form of marketing is word of mouth. Customer testimonials are extremely powerful, and word of mouth has long been the most effective and least expensive form of marketing possible. When one of your customers talks positively about your company to a friend, it’s free advertising! Segnala presso:

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January 27th, 2012 | Posted in Marketing | No Comments

Social Media: The End of Interruption Marketing

Twenty years ago, interruption marketing held sway. Traditional interruption advertising-television, radio, print, and billboards-are all designed to interrupt what you’re doing and break your concentration. While reading an article you turn the page-and a full-page ad hits you in the face. You’re at the climactic scene in your favorite television show when it cuts to [...]

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January 25th, 2012 | Posted in Marketing | No Comments

Social Media: Social Content Goes Mainstream

You might be thinking, “So what, it’s just a bunch of kids chatting about the weekend or uploading goofy videos!” But social media is more than just about teenagers texting updates to Facebook while they’re in class. Social media is at the apex of a roller coaster; it has been gaining in users and momentum, [...]

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January 23rd, 2012 | Posted in Marketing | No Comments

Social Media: What is Social Media?

Social media is a broad term to describe all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates, and more. Social media allows people with no knowledge of coding or web development to upload and post unique content [...]

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January 21st, 2012 | Posted in Marketing | No Comments

Social Media: What is Social Networking?

The phrase social networking may be a relatively new buzzword, but social networks have been around as long as civilization. The term was coined in the 1950s, when anthropologist J.A. Barnes used the phrase to describe the relationships between people in a Norwegian fishing village.1 Social networks are just a way to describe our relationships [...]

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