Adaptive product: Also called adapted product, this market entry strategy, in the context of international marketing, acquires its uniqueness by incorporating variations in any of the marketing mix elements in the original product to suit the tastes and preferences of the target market. Segnala presso:
Adapter: One of the types of market followers who may challenge the supremacy of the market leader. The adapter takes the leader’s products and adapts or improves them, and may choose to sell to different markets. However, the adapter grows into the future challenger as many Japanese firms have done after adapting and improving products [...]
Adapted marketing mix: An international marketing strategy for adjusting the marketing mix elements to each international target market, bearing more costs but hoping for a larger market share and return. Here the marketers because of widely varying cultural backgrounds, needs and wants, spending power and product preferences adapt their product, prices, channels and promotion strategies [...]
Adaptation level: One of the factors, which influence how consumers develop meanings from stimuli that have undergone feature analysis. Adaptation levels are the standards of reference used to judge new stimulus situations. This concept in the context of consumer behaviour suggests that consumers adapt to levels of service, products and other marketing variables and these [...]
Adaptation: Used in the context of consumer information processing. It refers to the process that occurs when a sensation becomes so familiar that it no longer commands attention. Depending upon their frequency, consumers have been found to adapt differentially to the marketing stimuli. Adaptation is a problem that concerns many advertisers, which is why they [...]
Ad views (impressions): A term used in the context of Internet marketing. It refers to the number of times an ad banner is downloaded and presumably seen by the viewers. Segnala presso:
Ad valorem duty: A duty (tariff) assessed as a percentage of the value of the item. Segnala presso:
Why Online Marketing
