Marketing Now

Remember that your staff may not have the same commitment to the business that you have. Segnala presso:

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David Ogilvy was one of the giants of the advertising industry. He was responsible for telling us that the only sound in a Rolls-Royce at 60 mph is the sound of the clock ticking, for example. What he told his staff was equally important-among many Ogilvy-isms, two stand out. The first is: “The consumer is [...]

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One of marketing’s functions is to establish the product’s price. Price is dependent on the perceived value, the product’s cost, and how the product is distributed. When products are more of a commodity or have intense competition, the product is priced to match or beat your competitors. It’s an area where the product counts less, [...]

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Marketers have a bad habit of talking about “the consumer” as if they are one person. Consumers are in fact all different-they are a lot like people in that respect-and they are in fact us. We all resent being patronized, but many marketers do this with astonishing regularity. People discount advertising statements (in fact in [...]

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Poor customer service is a massive problem and getting worse. I’m constantly astounded at how many companies care less about the customer after the sale is made. The Consumerist Web site (www.consumerist.com) is filled each day with horror stories about how poorly customers are treated. They are lied to and deceived, promises to call back [...]

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Don’t be put off by the fact that nobody else is doing it. This is an advantage! Segnala presso:

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One of the most effective methods of communicating to the world about your product is through the use of public relations (PR). Among many of PR’s roles, one of the most important is communicating with the industry journalists who, through their writings and reporting, tell their audiences about your product. Segnala presso:

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