The Internet is one of the newest advertising opportunities available to modern businesses. When radio first hit the airwaves there were many different attempts at figuring out how to use it to generate advertising revenue. Many of these worked and many didn’t. The same went for television, newspapers, magazines and billboards. They didn’t just start [...]
What are search engines? I like to think of them as the librarians of the Internet. If your business is well positioned with search engines it means you are more likely to be found when people are surfing the Internet. Using search engines is essential to getting traffic flow to your website. Segnala presso:
Banner advertisements were treated with a large degree of enthusiasm, closely followed by a large degree of scepticism. Now they are treated with a larger degree of neutrality. Do they work? I believe they do, but like all advertising the success of them lies in the advertisement itself. Segnala presso:
Links are really the essence of the Internet, allowing information to flow-one website leads to another. Linking your website to other websites is important for a number of reasons. Search engines in particular look for sites with lots of links as it shows that there is significant interest in the site to attract more visitors. [...]
We have done a lot of advertising for property developers in recent years and their standard approach has always been to take big, bold full-colour advertisements in the newspapers. This is very expensive and often the advertisements are competing with literally hundreds of other developers’ advertisements. As a result we have encouraged our clients to [...]
Having a memorable or logical domain name or website address is essential when it comes to increasing traffic flow to your site. If your business is called Bob’s Bakery, ideally your website domain name should be www.bobsbakery.com. This is logical and it makes it easy for customers to find it on the Internet. They can [...]
If a website doesn’t change its information and/or graphics people may look at it a few times but then basically have no reason to come back to the site. Research shows that the best websites are constantly changing and they contain information the customers will want to refer to on a regular basis. An example [...]
Why Online Marketing
