You might be thinking, “So what, it’s just a bunch of kids chatting about the weekend or uploading goofy videos!” But social media is more than just about teenagers texting updates to Facebook while they’re in class. Social media is at the apex of a roller coaster; it has been gaining in users and momentum, and it’s already making inroads into the mainstream. As such, its importance is growing every single day.
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January 23rd, 2012 | Posted in Marketing | No Comments
Above-the-line advertising: An alternative term used sometimes for general media advertising. This includes Press, TV, Radio, Cinema and Outdoor, which traditionally pay recognized agency commission on the purchase of media time and space.
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January 22nd, 2012 | Posted in Dictionary of Marketing | No Comments
Social media is a broad term to describe all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates, and more. Social media allows people with no knowledge of coding or web development to upload and post unique content easily and share with the world instantly. Simply put, social media is any kind of information we share with our social network, using social networking web sites and services.
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January 21st, 2012 | Posted in Marketing | No Comments
Above market pricing: A pricing method used when marketers/retailers want to convey a prestige image of certain product(s) or brand(s) and set price above the normal market price. This type of pricing is used when little or no competition is at hand.
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January 20th, 2012 | Posted in Dictionary of Marketing | No Comments
The phrase social networking may be a relatively new buzzword, but social networks have been around as long as civilization. The term was coined in the 1950s, when anthropologist J.A. Barnes used the phrase to describe the relationships between people in a Norwegian fishing village.1 Social networks are just a way to describe our relationships with one another, and the interconnectedness of those relationships. We humans have always arranged ourselves into certain social groups-you’re connected with other people through family, friendships, religious beliefs, financial status, education, political beliefs, and more.
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January 19th, 2012 | Posted in Marketing | No Comments
ABC model of attitudes: A multidimensional perspective, used in the context of consumer behaviour, stating that attitudes are jointly defined by affect, behavior and cognition.
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January 18th, 2012 | Posted in Dictionary of Marketing | No Comments
The Internet is one of the newest advertising opportunities available to modern businesses. When radio first hit the airwaves there were many different attempts at figuring out how to use it to generate advertising revenue. Many of these worked and many didn’t. The same went for television, newspapers, magazines and billboards. They didn’t just start up and become these incredible advertising opportunities. They evolved into what they are today and the Internet is no different.
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January 17th, 2012 | Posted in Advertising | No Comments
ABC (Audit Bureau of Circulations): An independent organization, which is responsible for verifying the circulation figures of periodicals and newspapers. ABC usually sets certain criteria, which are used for verifying the circulation figures. Media owners fix advertising rates on the basis of audited circulation figures, which are certified by ABC. In most of the countries of the world, including India, ABC certified figures are considered to be authentic and reliable by media owners.
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January 16th, 2012 | Posted in Dictionary of Marketing | No Comments
What are search engines? I like to think of them as the librarians of the Internet. If your business is well positioned with search engines it means you are more likely to be found when people are surfing the Internet. Using search engines is essential to getting traffic flow to your website.
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January 15th, 2012 | Posted in Advertising | No Comments
Abandonment (product): In the context of marketing, this refers to discontinuance of a marketed product. Sometimes it is also called product deletion or product elimination. Abandonment may occur at any time from shortly after launch (a new product failure) or after many years (in maturity or decline stage of PLC).
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January 14th, 2012 | Posted in Dictionary of Marketing | No Comments
