Social Media: Word of Mouth: Far Reaching and Fast
You may have heard that the most successful form of marketing is word of mouth. Customer testimonials are extremely powerful, and word of mouth has long been the most effective and least expensive form of marketing possible. When one of your customers talks positively about your company to a friend, it’s free advertising!
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On the Internet, word of mouth spreads faster than you ever thought possible. A good (or bad) customer review or comment can be picked up by search engines. Every time someone searches for your company, that review can be found. Now the review could be read by millions of people in a matter of days!
As people gather online in social networks, they are talking about your products and services, whether you like it or not. By becoming an active participant instead of simply the subject of conversation you can foster communication with your customers and increase brand awareness.
Source: Brandon Eley, Shayne Tilley, “Online Marketing Inside Out,” SitePoint, 2009
Republished by Marketing Now
