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	<title>Marketing Now</title>
	<link>http://marketingnow.biz</link>
	<description>Dynamics and Guides: Advertising, Marketing, Selling, and Publicity</description>
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		<title>New Marketing Communications 8</title>
		<description><![CDATA[Marketing utopia has arrived: Social networks-herds or individuals? Consider a target audience of 20 people. Here’s how Lilley (2007) calculates how many messages can spread around depending on what media is being used. Related Posts: New Marketing Communications 7 New Marketing Communications 6 New Marketing Communications 5 New Marketing Communications 4 New Marketing Communications 3 [...]]]></description>
		<link>http://marketingnow.biz/marketing/new-marketing-communications-8.html</link>
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	<item>
		<title>Adaptive product</title>
		<description><![CDATA[Adaptive product: Also called adapted product, this market entry strategy, in the context of international marketing, acquires its uniqueness by incorporating variations in any of the marketing mix elements in the original product to suit the tastes and preferences of the target market. Related Posts: Adapter Adapted marketing mix Adaptation level Adaptation Ad views (impressions) [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/adaptive-product.html</link>
			</item>
	<item>
		<title>Adapter</title>
		<description><![CDATA[Adapter: One of the types of market followers who may challenge the supremacy of the market leader. The adapter takes the leader’s products and adapts or improves them, and may choose to sell to different markets. However, the adapter grows into the future challenger as many Japanese firms have done after adapting and improving products [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/adapter.html</link>
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		<title>New Marketing Communications 7</title>
		<description><![CDATA[Marketing utopia has arrived: Why social media works Social media fulfils a fundamental human need: to communicate. We are social animals. We like to communicate with each other. Social media facilitates this by helping us to communicate more easily, to more people, whenever we want. That is why social networks like Myspace, Facebook, YouTube and [...]]]></description>
		<link>http://marketingnow.biz/marketing/new-marketing-communications-7.html</link>
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		<title>Adapted marketing mix</title>
		<description><![CDATA[Adapted marketing mix: An international marketing strategy for adjusting the marketing mix elements to each international target market, bearing more costs but hoping for a larger market share and return. Here the marketers because of widely varying cultural backgrounds, needs and wants, spending power and product preferences adapt their product, prices, channels and promotion strategies [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/adapted-marketing-mix.html</link>
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