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	<title>Marketing Now</title>
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	<description>Dynamics and Guides: Advertising, Marketing, Selling, and Publicity</description>
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		<title>Access lags</title>
		<description><![CDATA[Access lags: Delay caused by limited data transmission speeds between the user and the Internet. Related Posts: Accessibility (market segment) Accommodative purchase decision Absolute product failure Absolute frequency Absolute advantage (theory) Source: Kaleem Mohammed Khan and Mohammed Naved Khan, &#8220;The Encyclopaedic Dictionary of Marketing,&#8221; Sage Publications, 2006 Republished by Marketing Now Segnala presso:]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/access-lags.html</link>
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		<title>Accessibility (market segment)</title>
		<description><![CDATA[Accessibility (market segment): One of the criteria for determining the attractiveness of a market segment. It refers to the degree to which segments can be reached, either through various advertising communication programs or through various methods of selling. Related Posts: Access lags Accommodative purchase decision Absolute product failure Absolute frequency Absolute advantage (theory) Source: Kaleem [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/accessibility-market-segment.html</link>
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		<title>Accommodative purchase decision</title>
		<description><![CDATA[Accommodative purchase decision: One of the types of purchase decision process. In the case of household purchase decisions it refers to situations where household members having different preferences and/or priorities and cannot agree on a purchase that will satisfy the minimum expectation of all involved. It is here that the use of bargaining, coercion, compromise, [...]]]></description>
		<link>http://marketingnow.biz/uncategorized/accommodative-purchase-decision.html</link>
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		<title>Absolute product failure</title>
		<description><![CDATA[Absolute product failure: In the context of new product development, it refers to the failure of the new product when it is launched in the market, the company loses money not only on its fixed costs but also is not able to cover the variable costs. Related Posts: Access lags Accessibility (market segment) Accommodative purchase [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/absolute-product-failure.html</link>
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		<title>Social Media: Grab the Opportunity</title>
		<description><![CDATA[Social media right now is like the days of the gold rush of the American Wild West. There’s so much untapped opportunity, because right now the space is inhabited primarily by individuals. Companies are only now realizing the opportunity to connect with customers, and the ones to get there first are grabbing the gold. Social [...]]]></description>
		<link>http://marketingnow.biz/marketing/social-media-grab-the-opportunity.html</link>
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		<title>Absolute frequency</title>
		<description><![CDATA[Absolute frequency: A measure of dispersion for nominal data, defined as the number of total elements appearing in a given category. For example, one may say that there are 98 females and 124 males out of 222 respondents. Related Posts: Access lags Accessibility (market segment) Accommodative purchase decision Absolute product failure Absolute advantage (theory) Source: [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/absolute-frequency.html</link>
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		<title>Social Media: Word of Mouth: Far Reaching and Fast</title>
		<description><![CDATA[You may have heard that the most successful form of marketing is word of mouth. Customer testimonials are extremely powerful, and word of mouth has long been the most effective and least expensive form of marketing possible. When one of your customers talks positively about your company to a friend, it’s free advertising! Related Posts: [...]]]></description>
		<link>http://marketingnow.biz/marketing/social-media-word-of-mouth-far-reaching-and-fast.html</link>
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		<title>Absolute advantage (theory)</title>
		<description><![CDATA[Absolute advantage (theory): A theory first presented by Adam Smith, which holds that because certain countries can produce some goods more efficiently than other countries can, they should specialize in and export those things they can produce more efficiently and trade for other things they need. In other words this is the ability to produce [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/absolute-advantage-theory.html</link>
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		<title>Social Media: The End of Interruption Marketing</title>
		<description><![CDATA[Twenty years ago, interruption marketing held sway. Traditional interruption advertising-television, radio, print, and billboards-are all designed to interrupt what you’re doing and break your concentration. While reading an article you turn the page-and a full-page ad hits you in the face. You’re at the climactic scene in your favorite television show when it cuts to [...]]]></description>
		<link>http://marketingnow.biz/marketing/social-media-the-end-of-interruption-marketing.html</link>
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		<title>Abrasive advertising</title>
		<description><![CDATA[Abrasive advertising: A term used in the context of those advertisements which created unpleasant memories but in the end made the name of the brand remembered by the consumers for which the advertisement appeared in a media vehicle. There is thinking in some advertising circles that the memory of an unpleasant commercial that saturates the [...]]]></description>
		<link>http://marketingnow.biz/dictionary-of-marketing/abrasive-advertising.html</link>
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