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Accountable marketing

Accountable marketing: One of the ways in which a company may practice customer relationship building process. The company empowers the salesperson to periodically check from the customer whether the product is meeting expectations or not. The salesperson also empowered to suggest any improvements, which are required in using the product.

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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Marketing Now

This entry was posted on Wednesday, February 15th, 2012 at 10:57 pm and is filed under Dictionary of Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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