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Account executive/representative/supervisor

Account executive/representative/supervisor: The person who represents the advertising agency and keeps liaison with the client, conveying client’s instructions and requirements to agency team. He is also responsible for managing all the services the agency provides to the client and representing the agency’s point of view to the client. Generally has all-round knowledge of advertising and will be responsible for a number of accounts (clients).


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Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Marketing Now

This entry was posted on Sunday, February 19th, 2012 at 10:57 pm and is filed under Dictionary of Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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