«
»

Accommodators

Accommodators: Name given to one of the possible segments as revealed by a research study in the US context. Accommodators are those TV viewers who were predominantly women in the middle-income group aged between forty-to-forty-nine and were holding managerial positions.


Related Posts:

Source: Kaleem Mohammed Khan and Mohammed Naved Khan, “The Encyclopaedic Dictionary of Marketing,” Sage Publications, 2006

Republished by Marketing Now

This entry was posted on Friday, February 17th, 2012 at 10:57 pm and is filed under Dictionary of Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word