How to Listen to Your Customers: How to Listen
HOW TO LISTEN
Saying that you want to listen to your customers is a nice first step, but not enough. All communications have two ends, sender and receiver. And unless the sender sends, it wouldn’t matter if the receiver had ears the size of Frisbees. Here’s what has to happen:
1. Listen to the right voice.
2. Be a trusted listener.
3. Ask the right questions.
4. Make the correct interpretation.
5. Take action.
Source: T. Scott Gross, “When Customers Talk… Turn What They Tell You into Sales,” Dearborn Trade Publishing, Chicago, 2005
Republished by Marketing Now
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Segnala presso:
The style of writing is quite familiar. Have you written guest posts for other bloggers?