Marketing utopia has arrived: Social networks-herds or individuals? Consider a target audience of 20 people. Here’s how Lilley (2007) calculates how many messages can spread around depending on what media is being used. Segnala presso:
Marketing utopia has arrived: Why social media works Social media fulfils a fundamental human need: to communicate. We are social animals. We like to communicate with each other. Social media facilitates this by helping us to communicate more easily, to more people, whenever we want. That is why social networks like Myspace, Facebook, YouTube and [...]
The revolution has started: Social media-the biggest change since the industrial revolution ‘Social Media is the biggest change since the industrial revolution.’ Business Week said this as far back as 2005. A month later the Economist magazine went further and simply said: ‘companies that don’t understand digital communities will die’. Social media has now become [...]
The revolution has started: Accelerated change and hyper-competition We are experiencing accelerated change. Take accelerated brand creation. Once upon a time it took two generations to build a major brand; now it takes just a year or two if you get it right. Look at Amazon, Facebook and Hotmail. Once upon a time it took [...]
The revolution has started: The customer service time bomb Continual culling of employees and general cost cutting combined with sloppy marketing execution has put marketers on the cusp of a customer revolution. Many organizations’ efforts to continuously cut costs and cull employees have finally delivered a threshold of inefficiency, leaving in their wake an overburdened, [...]
Hotel Marketing The history of the hotel industry is filled with concepts that shaped the products and services offered. Segnala presso:
The revolution has started: Communications morphing with experiences Marketing communications are morphing with customer experiences and product development and distribution, as the impact of digital media is hugely enhanced by social media. This has not gone unnoticed by the world’s best marketers. Take Unilever, which moved its digital marketing out of the media mix and [...]
Why Online Marketing
