You might be thinking, “So what, it’s just a bunch of kids chatting about the weekend or uploading goofy videos!” But social media is more than just about teenagers texting updates to Facebook while they’re in class. Social media is at the apex of a roller coaster; it has been gaining in users and momentum, [...]
Above-the-line advertising: An alternative term used sometimes for general media advertising. This includes Press, TV, Radio, Cinema and Outdoor, which traditionally pay recognized agency commission on the purchase of media time and space. Segnala presso:
Social media is a broad term to describe all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates, and more. Social media allows people with no knowledge of coding or web development to upload and post unique content [...]
Above market pricing: A pricing method used when marketers/retailers want to convey a prestige image of certain product(s) or brand(s) and set price above the normal market price. This type of pricing is used when little or no competition is at hand. Segnala presso:
The phrase social networking may be a relatively new buzzword, but social networks have been around as long as civilization. The term was coined in the 1950s, when anthropologist J.A. Barnes used the phrase to describe the relationships between people in a Norwegian fishing village.1 Social networks are just a way to describe our relationships [...]
ABC model of attitudes: A multidimensional perspective, used in the context of consumer behaviour, stating that attitudes are jointly defined by affect, behavior and cognition. Segnala presso:
The Internet is one of the newest advertising opportunities available to modern businesses. When radio first hit the airwaves there were many different attempts at figuring out how to use it to generate advertising revenue. Many of these worked and many didn’t. The same went for television, newspapers, magazines and billboards. They didn’t just start [...]
Why Online Marketing
