Absolute product failure: In the context of new product development, it refers to the failure of the new product when it is launched in the market, the company loses money not only on its fixed costs but also is not able to cover the variable costs. Segnala presso:
Social media right now is like the days of the gold rush of the American Wild West. There’s so much untapped opportunity, because right now the space is inhabited primarily by individuals. Companies are only now realizing the opportunity to connect with customers, and the ones to get there first are grabbing the gold. Social [...]
Absolute frequency: A measure of dispersion for nominal data, defined as the number of total elements appearing in a given category. For example, one may say that there are 98 females and 124 males out of 222 respondents. Segnala presso:
You may have heard that the most successful form of marketing is word of mouth. Customer testimonials are extremely powerful, and word of mouth has long been the most effective and least expensive form of marketing possible. When one of your customers talks positively about your company to a friend, it’s free advertising! Segnala presso:
Absolute advantage (theory): A theory first presented by Adam Smith, which holds that because certain countries can produce some goods more efficiently than other countries can, they should specialize in and export those things they can produce more efficiently and trade for other things they need. In other words this is the ability to produce [...]
Twenty years ago, interruption marketing held sway. Traditional interruption advertising-television, radio, print, and billboards-are all designed to interrupt what you’re doing and break your concentration. While reading an article you turn the page-and a full-page ad hits you in the face. You’re at the climactic scene in your favorite television show when it cuts to [...]
Abrasive advertising: A term used in the context of those advertisements which created unpleasant memories but in the end made the name of the brand remembered by the consumers for which the advertisement appeared in a media vehicle. There is thinking in some advertising circles that the memory of an unpleasant commercial that saturates the [...]
You might be thinking, “So what, it’s just a bunch of kids chatting about the weekend or uploading goofy videos!” But social media is more than just about teenagers texting updates to Facebook while they’re in class. Social media is at the apex of a roller coaster; it has been gaining in users and momentum, [...]
Above-the-line advertising: An alternative term used sometimes for general media advertising. This includes Press, TV, Radio, Cinema and Outdoor, which traditionally pay recognized agency commission on the purchase of media time and space. Segnala presso:
Social media is a broad term to describe all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates, and more. Social media allows people with no knowledge of coding or web development to upload and post unique content [...]
