Television advertising is the most accessible and the most influential form of advertising. There are not too many consumers who don’t spend some time watching television during their day. To say that a lot of businesses advertise on television is an understatement as this media really is the number one in terms of usage. To [...]
The printed advertisement has been around for a long time and newspapers go back almost 200 years. Today they are still one of the main media for businesses to advertise their products and services and, like all advertising venues, there are many potential pitfalls for the unwary advertiser. Segnala presso:
Advertising is a constantly changing business. Everyday there are new places to advertise and lots of people and companies trying to convince you to spend your advertising dollar with them. There was a time when there was one newspaper, a couple of television and radio stations and perhaps the odd roadside billboard. Now, where do [...]
This is probably the most common question I am asked and it is a good question. Over the years I have read facts, figures and opinions on what businesses should spend on marketing, which incorporates advertising and promotional material. Personally I don’t think there is a black and white figure that should be quoted. It [...]
There is an old saying in the advertising industry, 50 per cent of advertising works and 50 per cent doesn’t—the real key is to identify which half is which. Most advertising is assessed by general feelings such as, ‘I don’t think it really worked’, or, ‘It worked a bit’, or, ‘I am not really sure [...]
Most of the points listed below are the opposite of the five key elements of advertising success I spoke about above. By understanding the most common advertising mistakes you will be able to devise strong focus for your advertising needs. Advertisements and commercials go wrong mostly because they: Segnala presso:
So what is it that makes a successful advertisement effective? There are five key areas that I believe are the very essence of effective advertising. They are: Segnala presso:
Why Online Marketing
