The Social Future is Now
Ari Aronson and Diane Pellegrino of Toronto’s Ari Agency identify 10 social media positions that are-and will be-in hot demand Segnala presso:
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Archive for October, 2011
Digital Dollars – 2
Newad does NFC While near field communication (NFC) is more commonly associated with making purchases at checkout with a digital wallet, Montreal agency Newad is adding the new technology to 200 of its out-of-home advertising displays on college and university campuses across the country. Segnala presso:
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My Social Media Tips
Only 17% of Canadian companies post regularly on social media and 49% overlook social media due to lack of resources. That was us until about a year ago! We had no social media presence. Segnala presso:
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Newspapers: Dailies and Communities – 2
GENERAL INFORMATION There are currently 122 daily newspapers in Canada. 13 are French-language papers, 109 are English-language papers. Gross daily circulation represents a household penetration of 42%. There are 16 free dailies in 9 major markets. Another 11 free dailies are published by Black Press and distributed in regional B.C. markets. Online readership of daily [...]
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Digital Dollars – 1
With the ’digital wallet/ customers can leave their cash and cards at home. But it’s not just shoppers who will benefit: mobile payments open up a wealth of opportunities for marketers as well. Segnala presso:
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The Power of Radio – 2
Unlike television, which is generally bought on a program-by-program basis, radio is purchased by station/format, time blocks or dayparts. Understanding the performance of various dayparts against different demographic groups is key to the effective use of radio. For example, more women are reached by the midday time block than by the evening time block. But [...]
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Newspapers: Dailies and Communities – 1
Newspapers in Canada are performing extremely well! We hear a lot of doom and gloom for newspapers from the United States, but this experience does not apply to Canada, where newspapers are thriving. This is demonstrated by industry data that shows growth in Canadian readership over the past five years! Segnala presso:
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The Power of Radio – 1
CONNECT. ENGAGE. DELIVER. IN A CONSTANTLY CHANGING MEDIA WORLD, RADIO IS A CONSTANT. WITH MORE THAN 90% OF CANADIANS 12+ TUNING IN TO RADIO FOR OVER 19 HOURS A WEEK, RADIO DELIVERS. Radio builds bonds with listeners, creating emotional connections and building trust. Because of this unique relationship, radio advertising has the power to penetrate [...]
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The Fundamentals of Branding: Some Rules for Keeping on the Right Track – 12
BRAND PERCEPTION AND THE POWER OF THE SUBCONSCIOUS – 2 This type of analysis applied to brands also makes effective forms of comparison possible regarding the positive and negative associations correlated with various brands; it could be possible to analyze whether a specific attribute can be more greatly associated with one brand rather than another, [...]
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