It’s All About the People People will decide if they like your product or not. People will assess if it’s value for money. People will determine where they’ll choose to spend their money. People will consider when to give promotions a second thought. It’s with people in mind that we can start to understand why [...]
Imperative 9: Consider the “Love at Fifth Sight” Principle Love at fifth sight should be the mantra of anyone producing marketing-material. Customers, especially prospective customers, probably won’t remember you the first time they see your brochure or ad, or even the second time. Maybe the third time, perhaps the fourth, but the fifth … now [...]
Why is Online Marketing So Important? If you’ve ever had formal training in marketing there’s a good chance you’ve already heard about the four Ps. The Ps represent the core considerations of any marketing mix: Segnala presso:
Imperative 8: Apply Font Savvy So many fonts, so little time to use them. They support the mood you want to express, injecting importance, emphasis, and visibility to your points. Of course, you could say: importance, emphasis, and visibility, but no matter. Segnala presso:
Online marketing can be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’s [...]
Imperative 7: Use White Space Wisely White space does more than provide a break to the customer’s eye. It’s essential. Here are just a few benefits: Segnala presso:
Why Online Marketing
