As tourism research grows gradually in scope and rigor over the years, tourism marketing research seems to attempt to keep up with the dynamic evolutions and match industry’s research demands in relation to the diversity of topics. This paper has discussed future research directions for tourism marketing. Much more research needs to be conducted on [...]
A lack of work on strategic issues and distribution processes in relation to travel and tourism has been already identified in the literature (5 Bagnall, 1996; 31 Riege and Perry, 2000). The key reason for this is that up to recently marketing for tourism services has been focused not on the consumer, but on the [...]
Tourism businesses all over the world are currently facing rapid changes due to market globalization, intensified competition, economic recession, and the dynamic evolution of new technologies. Tourism is in the forefront of information communication technologies (ICTs) adoption and e-business in the area of e-marketing (46 E-Business Watch, 2006) because the use of new technologies facilitates [...]
Branding is a strategy used to differentiate products and companies, and to build economic value for both the consumer and the brand owner. There a variety of different brands that are used in tourism marketing from travel agents, companies advertising tourism products such as hiking equipment to destinations like Canada being a brand (15 Hudson [...]
As the global population ages and travelling becomes cheaper and quicker than it is today and tourism will continue to be a cornerstone of the global economy. The increased emphasis on sustainability and lifestyle decisions will also heavily influence tourism and the way it is marketed in the future. This special journal issue has included [...]
