If you are advertising parachuting courses it is unlikely you will get the best results from a commercial on television during daytime soap operas (apart from some adventurous retirees perhaps). Likewise, if you are selling a new product to relieve the pain of arthritis it is unlikely to produce excellent results if it is advertised [...]
Step 6: Price It to Market We started with price in Step 1 and now we return to price in Step 6. The reason is simple: price is the single most important element in any sale. Segnala presso:
Mary and George Walters are in their early 60s and have paid off the mortgage on their home-a half-acre oasis in the middle of a suburban sprawl of tract homes and strip malls. They have a productive garden and dozens of mature fruit trees, a backyard studio and kiln for George’s pottery making, and a [...]
Some people don’t consider their home as part of their wealth. They say, “Everyone has to live somewhere, right?” Yes, everyone has to live somewhere. But you can choose to be a renter or an owner-to pay a landlord or to invest in a home that can make you wealthy. A home is a place [...]
Not long ago, if you wanted to buy or sell a stock, you telephoned your broker to get a current price and to pass your instructions along to the firm’s traders. Oftentimes, the broker called you to suggest a trade. The broker’s commission was equal to around 2 percent of the value of the trade; [...]
The Robinsons and the Keenes tried to predict short-term changes in home prices and they guessed wrong. They should have been thinking about home dividends instead. Suppose that you live in one area for 60 years. And suppose that you change houses every 10 or 15 years. You marry and divorce. You have children and [...]
Michael Keene, a professor of economics, had been living with his family in university-subsidized faculty housing for several years. Then, in 2003, his university decided that it was someone else’s turn. The Keenes found the perfect house (just the right size, cute as could be, and close to work and their children’s schools). The owner [...]
Step 4: Promote It To some extent, all selling is a numbers game. Expose your property to enough people and sooner or later one of them will think it’s just right and buy it. That’s one of the big reasons that you list your home with an agent. Presumably that agent can expose your property [...]
Step 5: Incentivize It In a challenging market you have to give buyers a reason to act. They need a reason to make the move to buy, and then you need to be sure it’s your house they’re buying. There are many ways to do this, but here are a few that you de?nitely will [...]
Unlike the Keenes, the Robinsons owned a home in 2003- a house they bought years ago for $100,000. They watched with increasing joy as home prices went up and up and up. They took a beating when they bought dot-com stocks at their peak in the spring of 2000, but the rising value of their [...]
